The Implementation of the Multimedia Approach to Teaching Business English

In the article the problem of the multimedia approach to teaching Business English at higher educational establishments has been studied. Modern forms, methods and techniques of teaching Business English with multimedia tools have been considered. The author has outlined the components of the multimedia approach, its peculiarities and ways of using in the classroom. Such methods of research as questionnaires, tests, quizzes, a pedagogical experiment and methods of mathematical statistics have been used. The author defines the multimedia technology as a type of a pedagogical technology that implies such organization of the educational process that combines common forms, methods and techniques of teaching with multimedia tools and products. Three basic components of the multimedia approach as interactive methods and techniques, multimedia tools and multimedia products have been distinguished. The results of the experiment have proved the efficacy of the implementation of the multimedia approach to teaching Business English at a higher educational establishment especially due to decreasing credits on obligatory disciplines and increasing hours given to out-of-class individual work of students. The author presents the research conclusions and perspectives for further research.